Why are organic search results important? The answer is because paying for ad space and clicks is not only inefficient, it’s incredibly expensive and just isn’t worth it over the life of a website. So let’s cover a few basic things that will help raise your rank in those all important search engine results.
The first thing is keyword placement. When someone types a word in a search box, one of the things your website is found by is your keyword density. What is keyword density? It’s how many times the keyword is used on your page. This is where things can get confusing, you can´t just stick a keyword anywhere. It has to make sense.
Let’s say you sell jewelry and that you specialize in titanium rings. To increase your rank and ensure that you are found, you should mention the phrase, “titanium ring” wherever plausible. Search engines aren’t stupid, you can´t cheat by writing a keyword or phrase randomly over and over or hiding it by making the font the same color as the background. That will get your website banned. Repeating the keyword or phrase out of context with the rest of your page will make things seem unnatural to your website visitors. So it’s important to find a balance. Place your keywords carefully and try to use them only every few sentences or once a paragraph.
Another great way to raise your ranks in search engines is to have other websites link to you. Linking to your own webpage from your own webpage won’t work because search engines determine how important or popular your website is by seeing how many other sites link to it. One of the easiest and best ways to get links is by visiting forums. Simply place the URL for your website in your signature line, this way you are never directly promoting your website which is a violation on many forums.
